It’s time for DSF fun again

It’s time for DSF fun again
By Zoë Sinclair (Khaleej Times)

DUBAI — Dubai Shopping Festival (DSF) is set to bring in a huge number of tourists as its reach expands with the 13th edition beginning today and running until February 24.
DSF 2008 executive director Laila Mohammed Suhail said the festival drew 3.2 million visitors last year and this year they expect a 5-10 per cent growth.
“DSF was initially focused on the GCC, CIS, Middle East and the subcontinent,” Laila said. “But Dubai has taken such a huge leap that we are targeting a broader area.”
Laila said DSF had evoked an increasing interest and a growth in tourists from Europe, particularly Germany, the UK and CIS.
However, with the economies of India and China booming, DSF is now being promoted further in these markets. “DSF is being promoted in China, Far East and Europe but India and the GCC are still probably the most important markets,” Laila said.